{"id":32579,"date":"2019-09-03T15:39:22","date_gmt":"2019-09-03T19:39:22","guid":{"rendered":"https:\/\/www.arffinancial.com\/development\/?p=32579"},"modified":"2022-04-19T10:31:13","modified_gmt":"2022-04-19T14:31:13","slug":"how-to-boost-your-ecommerce-sales","status":"publish","type":"post","link":"https:\/\/www.arffinancial.com\/development\/how-to-boost-your-ecommerce-sales\/","title":{"rendered":"How to Boost Your Ecommerce Sales"},"content":{"rendered":"<h2><img class=\"aligncenter size-large wp-image-32580\" src=\"https:\/\/www.arffinancial.com\/development\/wp-content\/uploads\/2019\/09\/ARF-Blog-09042019-1024x538.jpg\" alt=\"How to Boost Your Ecommerce Sales\" width=\"1024\" height=\"538\" srcset=\"https:\/\/www.arffinancial.com\/development\/wp-content\/uploads\/2019\/09\/ARF-Blog-09042019-1024x538.jpg 1024w, https:\/\/www.arffinancial.com\/development\/wp-content\/uploads\/2019\/09\/ARF-Blog-09042019-300x158.jpg 300w, https:\/\/www.arffinancial.com\/development\/wp-content\/uploads\/2019\/09\/ARF-Blog-09042019-768x403.jpg 768w, https:\/\/www.arffinancial.com\/development\/wp-content\/uploads\/2019\/09\/ARF-Blog-09042019.jpg 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>How to Boost Your Ecommerce Sales<\/h2>\n<p>Every retailer sees it: Online sales are on the upswing, so in an effort to maintain what\u2019s working, you keep deploying the same tactics. Then one day, seemingly out of nowhere, sales start to decline. The issue? You adopted the \u201cif it ain\u2019t broke, don\u2019t fix it\u201d mentality we can all succumb to. The point is, keeping a fresh perspective on online marketing trends is critical to growing your existing customer base and engaging with prospects. Here, we\u2019ll look at how to boost your ecommerce sales.<\/p>\n<h2><strong>Engage Who You Already Have<\/strong><\/h2>\n<p><a href=\"https:\/\/www.ngdata.com\/what-is-customer-retention\/\" class=\"broken_link\">Customer retention<\/a> is simply the strategy of keeping as many customers as possible. To do this, you need to engage with them in a way that\u2019s keeping up with trends while still delivering what they want. Customers who are loyal to your company have higher <a href=\"https:\/\/www.optimizely.com\/optimization-glossary\/conversion-rate\/\">conversion rates<\/a> and deliver more revenue per shopping session. Targeting them in your promotions is less expensive than winning over new customers, which is why we\u2019re highlighting it first. Loyal shoppers already know and love your brand, so think of ways to make their online shopping experience even better. <a href=\"https:\/\/www.arffinancial.com\/development\/winning-millenials-loyalty-programs\/?urlsource=blog\">Customer loyalty programs<\/a> are a great start, as are personalized sales, birthday promotions, and refer-a-friend campaigns. Added bonus? When you have a loyal following, they won\u2019t be shy about spreading the word of your company to family, friends, and social media.<\/p>\n<h2><strong>Go Mobile<\/strong><\/h2>\n<p>Not everyone is accessing your store from their desktop. In fact, <a href=\"https:\/\/www.pewinternet.org\/2016\/12\/19\/online-shopping-and-e-commerce\/\">Pew Research<\/a> reports that \u201c51% [of Americans] have bought something using a cellphone.\u201d How do you make your site mobile responsive if it\u2019s not already? We found some great tips on <a href=\"https:\/\/www.outerboxdesign.com\/web-design-articles\/mobile-ecommerce-statistics\">OuterBox.com<\/a>, including making sure your site adapts (\u201cresponds\u201d) appropriately depending on which device is accessing it; ensuring phone numbers are input as text, not images, so customers can click-to-call; and designing all of your calls-to-action and links to be \u201ctap-friendly,\u201d meaning they are sized and padded enough to keep customers from making erroneous taps.<\/p>\n<h2><strong>Display Security Measures<\/strong><\/h2>\n<p>According to consumer credit reporting agency <a href=\"https:\/\/www.experian.com\/blogs\/ask-experian\/identity-theft-statistics\/\">Experian<\/a>, \u201cOnline payment fraud is anticipated to grow 13.7% annually from 2017 to 2022.\u201d And over half of internet traffic isn\u2019t even from a person at all\u2014it comes from automated sources like bots and hackers, as reported by WebARX. Ecommerce shoppers are privy to the fact that they could very well fall victim to fraud when using a payment method on your website. To put customers at ease, make sure to display all the security measures your ecomm site is taking to protect their information. First and foremost, your website should be secure (as indicated by the padlock icon up in the browser bar of most websites. Secondly, post any of the security badges your site uses somewhere in your footer. McAfee, Paypal, Better Business Bureau, and Norton are all examples of popular security providers.<\/p>\n<h2><strong>Improve Page Load<\/strong><\/h2>\n<p>Ever been on a site that seems to take ages to load? Not only is this frustrating as all get out, but it destroys your conversions. Customers aren\u2019t going to stick around waiting for your website to load\u2014especially if there are countless other places they could find with the same merchandise. To decrease your page load, think about reducing the size of your graphics files\u2014this will take care of most of your issues. However, if your load times are still sky-high, talk to your site developer for a solution.<\/p>\n<p>We\u2019ve covered several ways to increase your ecomm revenue. But if times are tight and you need a financial boost before your web traffic gets up to snuff, talk to the loan team at ARF Financial. We can build a loan product that\u2019s tailored to your needs, anything from a <a href=\"https:\/\/www.arffinancial.com\/development\/loans-by-product\/lines-of-credit\/?URLsource=blog\">Line of Credit<\/a> to a <a href=\"https:\/\/www.arffinancial.com\/development\/loans-by-product\/flex-pay-loans\/?urlsource=blog\">Flex Pay<\/a> or <a href=\"https:\/\/www.arffinancial.com\/development\/loans-by-product\/bridge-loans\/?urlsource=blog\">Bridge Loan<\/a>. Learn more about our loans, our consultants, and our company at <a href=\"https:\/\/www.arffinancial.com\/development\/?urlsource=blog\">arffinancial.com<\/a>. We can\u2019t wait to help fund your success!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>How to Boost Your Ecommerce Sales Every retailer sees it:&#8230;<\/p>\n","protected":false},"author":5,"featured_media":32580,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","om_disable_all_campaigns":false,"footnotes":""},"categories":[128,686,910],"tags":[398,402,433,400,399,435,220,434,213,436,116,173,117,401,224,222,172,226,142],"class_list":{"0":"post-32579","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-day-to-day-business-operations","8":"category-retail-financing","9":"category-technology","10":"tag-affordable-business-loans","11":"tag-affordable-small-business-growth","12":"tag-boost-ecommerce-sales","13":"tag-business-expansion","14":"tag-business-growth","15":"tag-ecommerce-sales","16":"tag-flex-pay-loans","17":"tag-how-to-boost-ecommerce-sales","18":"tag-line-of-credit","19":"tag-restaurant-ecommerce","20":"tag-restaurant-financing","21":"tag-restaurant-funding","22":"tag-restaurant-loans","23":"tag-small-business-expansion","24":"tag-small-business-financing","25":"tag-small-business-funding","26":"tag-small-business-growth","27":"tag-small-business-loans","28":"tag-working-capital"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.9 - 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