{"id":32304,"date":"2019-08-08T11:16:58","date_gmt":"2019-08-08T15:16:58","guid":{"rendered":"https:\/\/www.arffinancial.com\/development\/?p=32304"},"modified":"2022-01-06T15:19:28","modified_gmt":"2022-01-06T20:19:28","slug":"attention-grabbing-direct-mail-ideas","status":"publish","type":"post","link":"https:\/\/www.arffinancial.com\/development\/attention-grabbing-direct-mail-ideas\/","title":{"rendered":"Attention-Grabbing Direct Mail Ideas"},"content":{"rendered":"

\"Attention-Grabbing<\/p>\n

<\/p>\n

<\/p>\n

<\/p>\n

Attention-Grabbing Direct Mail Ideas<\/strong><\/h2>\n

There is a school of thought that says direct mail has gone the way of the horse and buggy\u2014that is to say, it\u2019s not a \u201cthing\u201d anymore. But according to some statistics, good old-fashioned snail-mail advertising still delivers a big bang for your buck. According to the site Small Business Trends<\/a>, between 80 \u2013 90 percent of direct mail gets opened, versus 20 \u2013 30 percent of email. A lot of the reasoning behind why direct mail continues to perform is that consumers have an easier time remembering and understanding what they see on paper. Today we\u2019ll run through some exciting and attention-grabbing direct mail ideas that can really help drive ROI for your business.<\/p>\n

Quickness Counts. And So Does Format.<\/b><\/h2>\n

Remember the study Microsoft conducted that found the average American has an attention span of just 8 seconds? Think about that as you\u2019re designing your direct mail piece. You may have gotten your mailer opened, but don\u2019t make your customer do much more additional work beyond that. Make your headlines brief and in big fonts. Use eye-catching colors. And try for a different shape\/format\u2014customers are so accustomed to rectangular mail pieces that they tend to overlook them. By introducing a square piece or bi-fold, you have a better chance of grabbing their attention.<\/p>\n

Die cuts are also a cool way to stick out in the mailbox. Seasonal pieces can be shaped like snowflakes, leaves, or even beach umbrellas. Sending out a promotion? Think of a shape that goes along with the deal, such as a cocktail glass for \u00bd price drinks. Be mindful, however, of postage rates for irregularly shaped pieces of mail. Always check with your mail house to learn what they charge for unique shapes.<\/p>\n

Graphics for the Gold<\/b><\/h2>\n

\u00a0<\/b>People can process images much quicker than words. Take that into account when designing your next mailer. Try to convey your message as much as possible through graphics rather than words, but don\u2019t go overboard\u2014two or three pictures is best.<\/p>\n

Personalized Pieces<\/b><\/h2>\n

In terms of engagement, personalized direct mail pieces that speak directly to the customer (\u201cYou earned it, Jessica!\u201d) are a good bet. People love seeing their name in print, and it creates a feeling that you truly care about their business when customers see you took the time to brand something just for them. And as we learned from Target Marketing, \u201cPersonalization can help you deliver the right message to the right individual at the right time and makes the mail piece immediately relevant to each recipient.\u201d It\u2019s also a great way to build loyalty.<\/p>\n

Direct mail, and marketing in general, can really add up\u2014especially if you don\u2019t have a portion of your budget set aside for marketing. If you are in need of an amped-up marketing strategy or want to dip your toes in the direct-mail space, consider the peace of mind that comes with a line of credit from ARF Financial. Once approved and funded, you\u2019ll have 24-hour access to the cash necessary to send your mailers soaring. Get your offer<\/a> today\u2014it\u2019s fast, free, and won\u2019t affect your credit score. Quickly learn how much you qualify for and get your marketing game going strong!<\/p>\n","protected":false},"excerpt":{"rendered":"

Attention-Grabbing Direct Mail Ideas There is a school of thought…<\/p>\n","protected":false},"author":5,"featured_media":32305,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","om_disable_all_campaigns":false,"footnotes":""},"categories":[128,112,698],"tags":[421,224,222,226,307],"class_list":{"0":"post-32304","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-day-to-day-business-operations","8":"category-marketing","9":"category-small-business-financing","10":"tag-direct-mail-ideas-for-small-businesses","11":"tag-small-business-financing","12":"tag-small-business-funding","13":"tag-small-business-loans","14":"tag-small-business-operations"},"acf":[],"yoast_head":"\nAttention-Grabbing Direct Mail Ideas - ARF Financial<\/title>\n<meta name=\"description\" content=\"Attention-Grabbing Direct Mail Ideas- According to some statistics, good old-fashioned snail-mail advertising still delivers a big bang for your buck.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.arffinancial.com\/development\/attention-grabbing-direct-mail-ideas\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Attention-Grabbing Direct Mail Ideas - ARF Financial\" \/>\n<meta property=\"og:description\" content=\"Attention-Grabbing Direct Mail Ideas- According to some statistics, good old-fashioned snail-mail advertising still delivers a big bang for your buck.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.arffinancial.com\/development\/attention-grabbing-direct-mail-ideas\/\" \/>\n<meta property=\"og:site_name\" content=\"ARF Financial\" \/>\n<meta property=\"article:published_time\" content=\"2019-08-08T15:16:58+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-01-06T20:19:28+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.arffinancial.com\/development\/wp-content\/uploads\/2019\/08\/ARF-Blog-08092019.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"630\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Robert Whited\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Robert Whited\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.arffinancial.com\/development\/attention-grabbing-direct-mail-ideas\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.arffinancial.com\/development\/attention-grabbing-direct-mail-ideas\/\"},\"author\":{\"name\":\"Robert Whited\",\"@id\":\"https:\/\/www.arffinancial.com\/development\/#\/schema\/person\/ab727372fcd4ff548d759472b7c7fecc\"},\"headline\":\"Attention-Grabbing Direct Mail Ideas\",\"datePublished\":\"2019-08-08T15:16:58+00:00\",\"dateModified\":\"2022-01-06T20:19:28+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.arffinancial.com\/development\/attention-grabbing-direct-mail-ideas\/\"},\"wordCount\":546,\"publisher\":{\"@id\":\"https:\/\/www.arffinancial.com\/development\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.arffinancial.com\/development\/attention-grabbing-direct-mail-ideas\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.arffinancial.com\/development\/wp-content\/uploads\/2019\/08\/ARF-Blog-08092019.jpg\",\"keywords\":[\"direct mail ideas for small businesses\",\"small business financing\",\"small business funding\",\"small business loans\",\"small business operations\"],\"articleSection\":[\"Day-to-Day Business Operations\",\"Marketing\",\"Small Business Financing\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.arffinancial.com\/development\/attention-grabbing-direct-mail-ideas\/\",\"url\":\"https:\/\/www.arffinancial.com\/development\/attention-grabbing-direct-mail-ideas\/\",\"name\":\"Attention-Grabbing Direct Mail Ideas - ARF Financial\",\"isPartOf\":{\"@id\":\"https:\/\/www.arffinancial.com\/development\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.arffinancial.com\/development\/attention-grabbing-direct-mail-ideas\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.arffinancial.com\/development\/attention-grabbing-direct-mail-ideas\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.arffinancial.com\/development\/wp-content\/uploads\/2019\/08\/ARF-Blog-08092019.jpg\",\"datePublished\":\"2019-08-08T15:16:58+00:00\",\"dateModified\":\"2022-01-06T20:19:28+00:00\",\"description\":\"Attention-Grabbing Direct Mail Ideas- According to some statistics, good old-fashioned snail-mail advertising still delivers a big bang for your buck.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.arffinancial.com\/development\/attention-grabbing-direct-mail-ideas\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.arffinancial.com\/development\/attention-grabbing-direct-mail-ideas\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.arffinancial.com\/development\/attention-grabbing-direct-mail-ideas\/#primaryimage\",\"url\":\"https:\/\/www.arffinancial.com\/development\/wp-content\/uploads\/2019\/08\/ARF-Blog-08092019.jpg\",\"contentUrl\":\"https:\/\/www.arffinancial.com\/development\/wp-content\/uploads\/2019\/08\/ARF-Blog-08092019.jpg\",\"width\":1200,\"height\":630,\"caption\":\"Attention-Grabbing Direct Mail Ideas\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.arffinancial.com\/development\/attention-grabbing-direct-mail-ideas\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.arffinancial.com\/development\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Attention-Grabbing Direct Mail Ideas\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.arffinancial.com\/development\/#website\",\"url\":\"https:\/\/www.arffinancial.com\/development\/\",\"name\":\"ARF Financial\",\"description\":\"Businesses Bank on Us\",\"publisher\":{\"@id\":\"https:\/\/www.arffinancial.com\/development\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.arffinancial.com\/development\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.arffinancial.com\/development\/#organization\",\"name\":\"ARF Financial LLC\",\"url\":\"https:\/\/www.arffinancial.com\/development\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.arffinancial.com\/development\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.arffinancial.com\/development\/wp-content\/uploads\/2018\/06\/ARFFinancialHorizontal.png\",\"contentUrl\":\"https:\/\/www.arffinancial.com\/development\/wp-content\/uploads\/2018\/06\/ARFFinancialHorizontal.png\",\"width\":792,\"height\":612,\"caption\":\"ARF Financial LLC\"},\"image\":{\"@id\":\"https:\/\/www.arffinancial.com\/development\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.arffinancial.com\/development\/#\/schema\/person\/ab727372fcd4ff548d759472b7c7fecc\",\"name\":\"Robert Whited\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.arffinancial.com\/development\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/c48be6a0ddfcae4b85fd444fdab27d247b8fef19292a5249b0340af7e31ea9a5?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/c48be6a0ddfcae4b85fd444fdab27d247b8fef19292a5249b0340af7e31ea9a5?s=96&d=mm&r=g\",\"caption\":\"Robert Whited\"},\"url\":\"https:\/\/www.arffinancial.com\/development\/author\/robert\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Attention-Grabbing Direct Mail Ideas - ARF Financial","description":"Attention-Grabbing Direct Mail Ideas- According to some statistics, good old-fashioned snail-mail advertising still delivers a big bang for your buck.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.arffinancial.com\/development\/attention-grabbing-direct-mail-ideas\/","og_locale":"en_US","og_type":"article","og_title":"Attention-Grabbing Direct Mail Ideas - ARF Financial","og_description":"Attention-Grabbing Direct Mail Ideas- According to some statistics, good old-fashioned snail-mail advertising still delivers a big bang for your buck.","og_url":"https:\/\/www.arffinancial.com\/development\/attention-grabbing-direct-mail-ideas\/","og_site_name":"ARF Financial","article_published_time":"2019-08-08T15:16:58+00:00","article_modified_time":"2022-01-06T20:19:28+00:00","og_image":[{"width":1200,"height":630,"url":"https:\/\/www.arffinancial.com\/development\/wp-content\/uploads\/2019\/08\/ARF-Blog-08092019.jpg","type":"image\/jpeg"}],"author":"Robert Whited","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Robert Whited","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.arffinancial.com\/development\/attention-grabbing-direct-mail-ideas\/#article","isPartOf":{"@id":"https:\/\/www.arffinancial.com\/development\/attention-grabbing-direct-mail-ideas\/"},"author":{"name":"Robert Whited","@id":"https:\/\/www.arffinancial.com\/development\/#\/schema\/person\/ab727372fcd4ff548d759472b7c7fecc"},"headline":"Attention-Grabbing Direct Mail Ideas","datePublished":"2019-08-08T15:16:58+00:00","dateModified":"2022-01-06T20:19:28+00:00","mainEntityOfPage":{"@id":"https:\/\/www.arffinancial.com\/development\/attention-grabbing-direct-mail-ideas\/"},"wordCount":546,"publisher":{"@id":"https:\/\/www.arffinancial.com\/development\/#organization"},"image":{"@id":"https:\/\/www.arffinancial.com\/development\/attention-grabbing-direct-mail-ideas\/#primaryimage"},"thumbnailUrl":"https:\/\/www.arffinancial.com\/development\/wp-content\/uploads\/2019\/08\/ARF-Blog-08092019.jpg","keywords":["direct mail ideas for small businesses","small business financing","small business funding","small business loans","small business operations"],"articleSection":["Day-to-Day Business Operations","Marketing","Small Business Financing"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.arffinancial.com\/development\/attention-grabbing-direct-mail-ideas\/","url":"https:\/\/www.arffinancial.com\/development\/attention-grabbing-direct-mail-ideas\/","name":"Attention-Grabbing Direct Mail Ideas - ARF Financial","isPartOf":{"@id":"https:\/\/www.arffinancial.com\/development\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.arffinancial.com\/development\/attention-grabbing-direct-mail-ideas\/#primaryimage"},"image":{"@id":"https:\/\/www.arffinancial.com\/development\/attention-grabbing-direct-mail-ideas\/#primaryimage"},"thumbnailUrl":"https:\/\/www.arffinancial.com\/development\/wp-content\/uploads\/2019\/08\/ARF-Blog-08092019.jpg","datePublished":"2019-08-08T15:16:58+00:00","dateModified":"2022-01-06T20:19:28+00:00","description":"Attention-Grabbing Direct Mail Ideas- According to some statistics, good old-fashioned snail-mail advertising still delivers a big bang for your buck.","breadcrumb":{"@id":"https:\/\/www.arffinancial.com\/development\/attention-grabbing-direct-mail-ideas\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.arffinancial.com\/development\/attention-grabbing-direct-mail-ideas\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.arffinancial.com\/development\/attention-grabbing-direct-mail-ideas\/#primaryimage","url":"https:\/\/www.arffinancial.com\/development\/wp-content\/uploads\/2019\/08\/ARF-Blog-08092019.jpg","contentUrl":"https:\/\/www.arffinancial.com\/development\/wp-content\/uploads\/2019\/08\/ARF-Blog-08092019.jpg","width":1200,"height":630,"caption":"Attention-Grabbing Direct Mail Ideas"},{"@type":"BreadcrumbList","@id":"https:\/\/www.arffinancial.com\/development\/attention-grabbing-direct-mail-ideas\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.arffinancial.com\/development\/"},{"@type":"ListItem","position":2,"name":"Attention-Grabbing Direct Mail Ideas"}]},{"@type":"WebSite","@id":"https:\/\/www.arffinancial.com\/development\/#website","url":"https:\/\/www.arffinancial.com\/development\/","name":"ARF Financial","description":"Businesses Bank on Us","publisher":{"@id":"https:\/\/www.arffinancial.com\/development\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.arffinancial.com\/development\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.arffinancial.com\/development\/#organization","name":"ARF Financial LLC","url":"https:\/\/www.arffinancial.com\/development\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.arffinancial.com\/development\/#\/schema\/logo\/image\/","url":"https:\/\/www.arffinancial.com\/development\/wp-content\/uploads\/2018\/06\/ARFFinancialHorizontal.png","contentUrl":"https:\/\/www.arffinancial.com\/development\/wp-content\/uploads\/2018\/06\/ARFFinancialHorizontal.png","width":792,"height":612,"caption":"ARF Financial LLC"},"image":{"@id":"https:\/\/www.arffinancial.com\/development\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/www.arffinancial.com\/development\/#\/schema\/person\/ab727372fcd4ff548d759472b7c7fecc","name":"Robert Whited","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.arffinancial.com\/development\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/c48be6a0ddfcae4b85fd444fdab27d247b8fef19292a5249b0340af7e31ea9a5?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/c48be6a0ddfcae4b85fd444fdab27d247b8fef19292a5249b0340af7e31ea9a5?s=96&d=mm&r=g","caption":"Robert Whited"},"url":"https:\/\/www.arffinancial.com\/development\/author\/robert\/"}]}},"menu_order":0,"_links":{"self":[{"href":"https:\/\/www.arffinancial.com\/development\/wp-json\/wp\/v2\/posts\/32304","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.arffinancial.com\/development\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.arffinancial.com\/development\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.arffinancial.com\/development\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.arffinancial.com\/development\/wp-json\/wp\/v2\/comments?post=32304"}],"version-history":[{"count":7,"href":"https:\/\/www.arffinancial.com\/development\/wp-json\/wp\/v2\/posts\/32304\/revisions"}],"predecessor-version":[{"id":40018,"href":"https:\/\/www.arffinancial.com\/development\/wp-json\/wp\/v2\/posts\/32304\/revisions\/40018"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.arffinancial.com\/development\/wp-json\/wp\/v2\/media\/32305"}],"wp:attachment":[{"href":"https:\/\/www.arffinancial.com\/development\/wp-json\/wp\/v2\/media?parent=32304"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.arffinancial.com\/development\/wp-json\/wp\/v2\/categories?post=32304"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.arffinancial.com\/development\/wp-json\/wp\/v2\/tags?post=32304"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}