{"id":31827,"date":"2019-05-14T11:16:35","date_gmt":"2019-05-14T15:16:35","guid":{"rendered":"https:\/\/www.arffinancial.com\/development\/?p=31827"},"modified":"2022-01-06T15:19:26","modified_gmt":"2022-01-06T20:19:26","slug":"menu-management-for-your-restaurant","status":"publish","type":"post","link":"https:\/\/www.arffinancial.com\/development\/menu-management-for-your-restaurant\/","title":{"rendered":"Menu Management for Your Restaurant"},"content":{"rendered":"

\"Menu
\nYou\u2019ve got a great location, talented chefs, and out-of-this-world food\u2026 but could you be doing more to make your restaurant as successful as possible? In today\u2019s digital age, it\u2019s critical to have your menu posted online. But it\u2019s not enough to have a downloadable PDF anymore. You\u2019ve got to consider search engine optimization (SEO), responsive design, and placement as well. Here, we\u2019ll take a look at how to make your menu work for you.<\/p>\n

More Than a PDF
\n<\/strong>PDFs are little more than images, which makes it difficult for search engines to \u201ccrawl\u201d the text and surface your content when users are making searches online. To solve for this, your menu needs to be text-based so it\u2019s searchable on the top sites, such as Google and Yelp. A text-based menu also means when customers are searching online for specific menu items, yours will show up (if you offer the food they\u2019re looking for, obviously). The easiest way to make sure your menu is searchable is to work with a restaurant management company, whose job it is to get your menu recognized on top sites like Google. Places like Bentobox<\/a> offer a digital updating tool that \u201callows for quick and painless menu updates on your restaurant website.\u201d Cycle Menu Management<\/a> offers menu planning and reporting capabilities to help you keep food costs down, streamline production, and more. And SinglePlatform describes itself as \u201ca single platform to publish your menu and restaurant information everywhere it needs to be \u2013 search engines, social media, travel, & review sites.\u201d<\/p>\n

Post it Everywhere
\n<\/strong>Not everyone is navigating directly to your restaurant\u2019s website to learn what food you offer. There are tons of folks who might conduct a search for \u201cBest Pizza in Philly\u201d or \u201cHamburger joint near me.\u201d Which is why it\u2019s crucial to have your menu posted not just on your website, but places like OpenTable,\u00a0 TripAdvisor, and Yelp<\/a>.<\/p>\n

Make it Mobile (Optimized)
\n<\/strong>Want to hear a crazy stat? According to Statista.com<\/a>, \u201cIn 2018, 52.2 percent of all website traffic worldwide was generated through mobile phones.\u201d So if your menu and website haven\u2019t hopped on the mobile train, it\u2019s time. In order for an online site to be mobile-friendly it needs to be designed to resize itself depending on which device the user is on\u2014be it a laptop, tablet, or mobile phone. All of the content should be kept in proportion. Customers who land on your website but can\u2019t seamlessly view each part of the site are going to abandon ship\u2014and fast. Make sure your site and digital menu are ready for the world by optimizing them for mobile ASAP.<\/p>\n

ARF Financial is an expert in the restaurant industry, so we know a thing or two about optimizing your business from the inside out. A small business loan is your best bet to make sure you\u2019re equipped to up your menu game, and the best part is that you can get an offer online today! Head over to arffinancial.com<\/a> and tell us a bit about your business. We\u2019ll get you hooked up with one of our seasoned loan consultants who can help build the perfect loan for your restaurant.<\/p>\n","protected":false},"excerpt":{"rendered":"

You\u2019ve got a great location, talented chefs, and out-of-this-world food\u2026…<\/p>\n","protected":false},"author":5,"featured_media":31859,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","om_disable_all_campaigns":false,"footnotes":""},"categories":[128,690],"tags":[213,319,257,116,258,173,235,221,117,163,320,321,252,315,256,142],"class_list":{"0":"post-31827","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-day-to-day-business-operations","8":"category-restaurant-financing","9":"tag-line-of-credit","10":"tag-menu-management","11":"tag-restaurant-bridge-loans","12":"tag-restaurant-financing","13":"tag-restaurant-flex-pay-loans","14":"tag-restaurant-funding","15":"tag-restaurant-line-of-credit","16":"tag-restaurant-loan","17":"tag-restaurant-loans","18":"tag-restaurant-marketing","19":"tag-restaurant-menu","20":"tag-restaurant-menu-mangement","21":"tag-restaurant-operations","22":"tag-restaurant-reviews","23":"tag-restaurant-working-capital","24":"tag-working-capital"},"acf":[],"yoast_head":"\nMenu Management for Your Restaurant - ARF Financial<\/title>\n<meta name=\"description\" content=\"Could you be doing more to make your restaurant as successful as possible? 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