{"id":31225,"date":"2018-12-18T16:40:37","date_gmt":"2018-12-18T21:40:37","guid":{"rendered":"https:\/\/www.arffinancial.com\/development\/?p=31225"},"modified":"2022-01-21T12:59:43","modified_gmt":"2022-01-21T17:59:43","slug":"new-years-eve-marketing-tips-for-restaurants","status":"publish","type":"post","link":"https:\/\/www.arffinancial.com\/development\/new-years-eve-marketing-tips-for-restaurants\/","title":{"rendered":"New Year\u2019s Eve Marketing Tips for Restaurants"},"content":{"rendered":"<p><img class=\"aligncenter size-large wp-image-31227\" src=\"https:\/\/www.arffinancial.com\/development\/wp-content\/uploads\/2018\/12\/The-New-Years-Eve-12182018-1024x512.jpg\" alt=\"New Year's Eve Marketing Tips\" width=\"1024\" height=\"512\" srcset=\"https:\/\/www.arffinancial.com\/development\/wp-content\/uploads\/2018\/12\/The-New-Years-Eve-12182018.jpg 1024w, https:\/\/www.arffinancial.com\/development\/wp-content\/uploads\/2018\/12\/The-New-Years-Eve-12182018-300x150.jpg 300w, https:\/\/www.arffinancial.com\/development\/wp-content\/uploads\/2018\/12\/The-New-Years-Eve-12182018-768x384.jpg 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<h2>New Year\u2019s Eve Marketing Tips<\/h2>\n<p>New Year\u2019s Eve. It\u2019s one of those holidays millions of us love to celebrate with friends and family, toasting to the year ahead and reflecting on what\u2019s been accomplished over the past 12 months. The very first ball dropped in <a href=\"https:\/\/en.wikipedia.org\/wiki\/Times_Square_Ball\">Time\u2019s Square in 1907<\/a>, and with that began a tradition of gatherings around the country to watch the famous lighted globe count down to the start of a new year. There\u2019s no doubt you\u2019re thinking about the impact New Year\u2019s Eve will have on your restaurant. If you\u2019re planning on having a party, let\u2019s make sure you\u2019re set up for success with these great New Year&#8217;s Eve marketing tips as the year comes to a close.<\/p>\n<h2><strong>Start Planning Now<br \/>\n<\/strong><\/h2>\n<p>If you haven\u2019t done so already, it\u2019s time to get on the ball\u2014literally. You don\u2019t need an extravagant marketing plan that costs you an arm and a leg; all you need is to take advantage of the tools already at your disposal, like your website and social media platforms. Even just the simple act of confirming a time for your soiree will generate buzz among your loyal customers, offering you plenty of time to solidify the details with your team. Then, once everything is nailed down, promote your party like crazy by redoing your website\u2019s homepage, advertising your New Year\u2019s Eve party menu and specials inside your current menu, and posting regularly on social media.<\/p>\n<h2><strong>Offer Perks for Your Customers<\/strong><\/h2>\n<p>People love to splurge on New Year\u2019s Eve to make the night extra special. In fact, according to <a href=\"https:\/\/www.eventbrite.com\/blog\/academy\/definitive-guide-to-new-years-eve-event-planning\/\">Eventbrite<\/a>, \u201cparty-goers spend three times as much on New Year\u2019s Eve as on an average night out,\u201d and that\u2019s just on tickets! &nbsp;Take this willingness to spend into consideration as you investigate more pricey perks for your guests. If your event will be ticketed, try offering a higher-priced VIP option that lets your guests get in earlier, or skip the line, or have access to bottle service. For regular ticketholders, additional perks you can throw in for an even more magical night are an open bar, premium liquor, or a free champagne toast at midnight.<\/p>\n<h2><strong>Go for A Theme<\/strong><\/h2>\n<p>New Year\u2019s Eve parties spare no expense when it comes to the details. Start your brainstorming early so you can create the more magical experience for your customers. Things like signature cocktails, music, and d\u00e9cor will go a long way in making the night perfect. Share your thoughts with your team and encourage everyone\u2019s participation in brainstorming sessions. Once everyone is on the same page, start promoting the theme on social media so your guests know what to expect and how to dress.<\/p>\n<h2><strong>Promote Heavily After Christmas<\/strong><\/h2>\n<p>Yes, we just told you to start marketing your event early. But what also should be considered is that people tend to choose which New Year\u2019s Eve party to go to at the last minute. There are many reasons for this\u2014weather could be a factor, or waiting to see which venue friends would rather go to. Be mindful of these last-minute folks and double-down on your advertising in the week between Christmas and New Year\u2019s\u2014this way your restaurant will be top of mind when people are deciding on their plans.<\/p>\n<p>Need a little extra cash to make your New Year\u2019s Eve event the toast of the town? <a href=\"https:\/\/www.arffinancial.com\/development\/loans-by-industry\/restaurants\/?utm_source=Blog&amp;utm_medium=Blog&amp;utm_content=CTA&amp;utm_campaign=NewYearMarketing\">ARF Financial<\/a> can build the perfect loan for you\u2014one that you can pay back on <em>your<\/em> terms. We offer approvals in as little as 48 hours, with funding in 3-5 days. <a href=\"https:\/\/www.arffinancial.com\/development\/?utm_source=Blog&amp;utm_medium=Blog&amp;utm_content=CTA&amp;utm_campaign=NewYearMarketing\">APPLY NOW<\/a> to make this the party people will be talking about well into the new year.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>New Year\u2019s Eve Marketing Tips New Year\u2019s Eve. It\u2019s one&#8230;<\/p>\n","protected":false},"author":5,"featured_media":31227,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","om_disable_all_campaigns":false,"footnotes":""},"categories":[128,911,112,690],"tags":[212,213,116,173,221,142],"class_list":{"0":"post-31225","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-day-to-day-business-operations","8":"category-holiday-preparation","9":"category-marketing","10":"category-restaurant-financing","11":"tag-bridge-loan","12":"tag-line-of-credit","13":"tag-restaurant-financing","14":"tag-restaurant-funding","15":"tag-restaurant-loan","16":"tag-working-capital"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>New Year\u2019s Eve Marketing Tips for Restaurants - ARF Financial<\/title>\n<meta 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