{"id":31189,"date":"2018-12-10T12:12:09","date_gmt":"2018-12-10T17:12:09","guid":{"rendered":"https:\/\/www.arffinancial.com\/development\/?p=31189"},"modified":"2022-10-12T11:28:03","modified_gmt":"2022-10-12T15:28:03","slug":"new-years-resolutions-to-rock-your-restaurant","status":"publish","type":"post","link":"https:\/\/www.arffinancial.com\/development\/new-years-resolutions-to-rock-your-restaurant\/","title":{"rendered":"New Year\u2019s Resolutions to Rock Your Restaurant"},"content":{"rendered":"

\"New<\/p>\n

Well folks, we\u2019re nearing the end of another year. It\u2019s a time to reflect on this year\u2019s successes, move on from failures, and put the focus on goals for January and beyond. You (along with 40% of the population<\/a>) might set resolutions for yourself, or you might think they\u2019re silly; but regardless of which camp you subscribe to, think about setting some resolutions for your restaurant\u2014they\u2019re a great way to stay motivated through the grey days of winter and inevitable low-traffic days! Here, we\u2019ll talk about 3 New Year\u2019s resolutions you should make to boost your restaurant\u2019s bottom line (and how you can actually stick to them).<\/p>\n

 <\/p>\n

    \n
  1. Join the digital age<\/strong><\/li>\n<\/ol>\n

     <\/p>\n

    It\u2019s no secret everyone\u2019s eyes are on their screens these days. A recent Nielsen report cites a staggering statistic that \u201cAmerican adults spend over 11 hours per day listening to, watching, reading or generally interacting with media.\u201d So, if your digital presence isn\u2019t great, you could be missing out on beaucoup bucks. Content is king, after all. Some things you can do to really up your digital game are to photograph your food (either yourself, or get a pro to help out) and post to social media. Post your dishes regularly on your Facebook, Instagram, and Pinterest pages for repeat (and new!) customers to drool over.<\/p>\n

     <\/p>\n

    Additionally, investing in giving your website a makeover could lead to more dollars in the long run. Did you know 81% of diners surveyed in a Toast study said they used a restaurant\u2019s website to place an online order? And that the most important technology features for guests are online reservations, free WiFi, and online ordering? Sites like Squarespace<\/a> have beautiful, easy-to-use templates designed with restaurants in mind, and they even have a partnership with ChowNow<\/a> for online ordering.<\/p>\n

     <\/p>\n

    \"New<\/p>\n

      \n
    1. Get your marketing squared away early<\/strong><\/li>\n<\/ol>\n

       <\/strong><\/p>\n

      In other words, stock up. Take the first few weeks of the new year, when people aren\u2019t eating out as much due to their holiday indulgences and traffic is slow, to load up on marketing materials. Retailers are scrambling for business in Q1 after disenchanted shoppers take a break from binge buying, and typically this is a great time of year to grab unexpected discounts. Think smart and grab door hangers, printed menus to stick in takeout bags, and flyers advertising your business. Being proactive about your marketing inventory is a slick move, as it\u2019ll be one less thing to worry about when busy season sneaks up.<\/p>\n

       <\/p>\n

        \n
      1. Jump in on your customer\u2019s resolutions<\/strong><\/li>\n<\/ol>\n

         <\/strong><\/p>\n

        Yep, you read that right. The second most popular New Year\u2019s resolution<\/a> for 2018 was to \u201cLose weight or get in shape,\u201d which comes just behind \u201cSave money.\u201d If a major sector of the country is looking to drop some pounds in the new year, it might be wise as a restaurant owner for you to take that into consideration with your menu choices. Create some new, healthier menu options, or think about a special menu to roll out that\u2019s strictly devoted to folks on a new diet. We all know how hard it is to stick to a diet, so having your favorite (or soon-to-be favorite) restaurant on board to help you through the process is a fun strategy.<\/p>\n

         <\/p>\n

        From website revamps to marketing collateral stock-ups, it\u2019s critical to have the cash on hand to make any investment in your restaurant. Stop by ARF Financial<\/a> and check out our amazing loan products. We specialize in lending to the restaurant industry, and our expert loan consultants are here to offer you personalized advice throughout the entire process\u2014and beyond. We offer approvals in as little as 48 hours, with funding in 3-5 days. Let\u2019s work together to make this your best New Year yet!<\/p>\n","protected":false},"excerpt":{"rendered":"

        Well folks, we\u2019re nearing the end of another year. It\u2019s…<\/p>\n","protected":false},"author":5,"featured_media":31191,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","om_disable_all_campaigns":false,"footnotes":""},"categories":[128,911,690],"tags":[212,215,213,116,173,221,142],"class_list":{"0":"post-31189","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-day-to-day-business-operations","8":"category-holiday-preparation","9":"category-restaurant-financing","10":"tag-bridge-loan","11":"tag-flex-pay-loan","12":"tag-line-of-credit","13":"tag-restaurant-financing","14":"tag-restaurant-funding","15":"tag-restaurant-loan","16":"tag-working-capital"},"acf":[],"yoast_head":"\nNew Year\u2019s Resolutions to Rock Your Restaurant - ARF Financial<\/title>\n<meta name=\"description\" content=\"It\u2019s a time to reflect on this year\u2019s successes, move on from failures, and put the focus on January New 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