{"id":30689,"date":"2018-10-15T09:00:05","date_gmt":"2018-10-15T13:00:05","guid":{"rendered":"https:\/\/www.arffinancial.com\/development\/?p=30689"},"modified":"2023-11-06T16:35:37","modified_gmt":"2023-11-06T21:35:37","slug":"restaurant-seasonality","status":"publish","type":"post","link":"https:\/\/www.arffinancial.com\/development\/restaurant-seasonality\/","title":{"rendered":"Make the Most of Your Restaurant\u2019s Seasonality"},"content":{"rendered":"

\"Restaurant<\/p>\n

Restaurant Seasonality<\/h2>\n

It\u2019s undeniable that restaurants, perhaps more than any other industry, are highly susceptible to the impacts of seasonality. The summer months, for instance, generally see an increase in patrons who are opting to venture outside (and avoid the heat of their home kitchens). However, around the holidays restaurants can see a decline in customers<\/a>, thanks in part to more folks choosing to cook at home or spend time with family. So, how can you make the most of your restaurant\u2019s seasonal ebbs and flows? We\u2019ll break it down for you.<\/p>\n

It\u2019s All in the Marketing<\/strong><\/h2>\n

Marketing campaigns are a great way to increase your sales during seasonal declines. Say your restaurant typically sees a lull around January: Try offering specials that will entice customers to come out of the cold, such as two-for-one meals, discounts off the check, or a free dessert. Money may be lost by offering free items, but these types of incentives ultimately help increase your bottom line.<\/p>\n

Social media marketing can also help draw customers and get your name out there to new patrons as well. Be sure to post deals on your preferred social media platforms, and try running social media contests that offer prizes of free items or discounts (check out our tips for social media success here<\/a>!). Loyalty programs are also a great way to drive repeat customers, as we discuss here<\/a>.<\/p>\n

Alter Your Schedule<\/strong><\/h2>\n

There\u2019s nothing wrong with reducing your business hours of operation during a slow period. If you\u2019re struggling to get customers in the door in the evening hours, then stay open longer during daytime to attract lunchtime patrons, and close up shop before the sun sets. You\u2019ll save in staffing and overhead costs by making these minor tweaks. Just be sure to post your changes on your website, social media, and anywhere else you have marketing materials\u2014it\u2019s critical customers know when they can anticipate you being open.<\/p>\n

\"Restaurant<\/strong><\/h2>\n

Reduce Your Inventory<\/strong><\/h2>\n

This may seem like a no-brainer, but a slower season can be a great time to lower your inventory levels. Make the most of your food orders by avoiding pricey ingredients with short shelf lives that\u2019ll spoil before they\u2019re used, and including dishes that use in-season ingredients since they\u2019re typically less expensive and more locally accessible. Talk to your vendors about freezing some of your regular orders until things pick up. Fewer customers will mean you\u2019ll need less alcohol, so your bar orders should be looked at closely to make sure you\u2019re stocked but not overstocked<\/em>.<\/p>\n

Make Things Better<\/strong><\/h2>\n

Slower periods at a small business offer the perfect opportunity to do some serious cleaning and maintenance that may have been overlooked during your peak season. Take this time to scour your kitchen, check on your appliances, fix the broken dining room chairs, and replace lightbulbs. Just because traffic is slow doesn\u2019t mean your staff should be idle. This is also an ideal period to think about a complete d\u00e9cor overhaul if you\u2019re getting tired of the same old, same old. Plus, revealing a new look is a fun way to welcome new and returning customers\u2014everyone loves a makeover!<\/p>\n

The Long and Short of It<\/strong><\/h2>\n

Focused marketing efforts, reduced hours, inventory check-ups, and routine maintenance are all great ways to make the most of your restaurant\u2019s seasonality (and help save your bottom line). If you need additional funds to make it through your slower periods, turn to the experts at ARF Financial! Not only can we offer seasoned advice on your marketing and business strategies, we\u2019ve also got plenty of restaurant loan<\/a> options designed to fit your every need. APPLY NOW<\/a>, and we\u2019ll work to get you approved in as little as 24 hours!<\/p>\n","protected":false},"excerpt":{"rendered":"

Restaurant Seasonality It\u2019s undeniable that restaurants, perhaps more than any…<\/p>\n","protected":false},"author":5,"featured_media":30691,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","om_disable_all_campaigns":false,"footnotes":""},"categories":[128,112,690],"tags":[146,219,230,223,117,226,142],"class_list":{"0":"post-30689","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-day-to-day-business-operations","8":"category-marketing","9":"category-restaurant-financing","10":"tag-and-consider-investing-in-them-through-restaurant-financing","11":"tag-bridge-loans","12":"tag-flex-loans","13":"tag-lines-of-credit","14":"tag-restaurant-loans","15":"tag-small-business-loans","16":"tag-working-capital"},"acf":[],"yoast_head":"\nMake the Most of Your Restaurant\u2019s Seasonality - ARF Financial<\/title>\n<meta name=\"description\" content=\"Restaurant seasonality leaves many restaurants highly susceptible with low profits. 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