{"id":2758,"date":"2014-11-11T17:56:45","date_gmt":"2014-11-11T17:56:45","guid":{"rendered":"https:\/\/www.arffinancial.com\/development\/?p=2758"},"modified":"2021-02-24T17:19:20","modified_gmt":"2021-02-24T22:19:20","slug":"create-strong-small-business-brand","status":"publish","type":"post","link":"https:\/\/www.arffinancial.com\/development\/create-strong-small-business-brand\/","title":{"rendered":"How To: Create a Strong Brand to Grow Your Customer Base"},"content":{"rendered":"<p>If you want to increase your customer base next quarter, now is the time to start thinking about strengthening your brand recognition and trustworthiness.<\/p>\n<p>To begin building up your brand you&#8217;ll want to focus on three things:<\/p>\n<ul>\n<li>Creating a strong visual identity<\/li>\n<li>Selling reliable products and\/or services<\/li>\n<li>Delivering top notch customer service<\/li>\n<\/ul>\n<p>Today we&#8217;ll take a deep dive into each of these points so that you can see exactly how to build a brand for your small business!<\/p>\n<h2>1. Create&nbsp;a Strong Visual Identity<\/h2>\n<p>A strong visual identity for your small business helps you make a good first impression. Think of it as dressing your company up in a nice outfit instead of dirty, old sweatpants.<\/p>\n<p>Your visual identity includes your logo, website and all marketing materials.<\/p>\n<p>Craft Coffee, a monthly coffee subscription service, is an&nbsp;example of a small business with a strong visual identity.<\/p>\n<p><strong>You can see Craft Coffee&nbsp;uses the same fonts and colors to tie their logo, packaging, graphics and images, website and social media elements together.<\/strong><\/p>\n<p>Branded website:<\/p>\n<p><a href=\"https:\/\/www.arffinancial.com\/development\/wp-content\/uploads\/2014\/11\/Screen-Shot-2014-11-11-at-9.55.58-AM.png\"><img class=\"alignnone size-full wp-image-2762\" src=\"https:\/\/www.arffinancial.com\/development\/wp-content\/uploads\/2014\/11\/Screen-Shot-2014-11-11-at-9.55.58-AM.png\" alt=\"Website\"><\/a><\/p>\n<p>Branded Packaging:<\/p>\n<p><a href=\"https:\/\/www.arffinancial.com\/development\/wp-content\/uploads\/2014\/11\/craft1-b7c82ae431e7e04051b45e4d973a2fab.jpg\"><img class=\"alignnone size-full wp-image-2767\" src=\"https:\/\/www.arffinancial.com\/development\/wp-content\/uploads\/2014\/11\/craft1-b7c82ae431e7e04051b45e4d973a2fab.jpg\" alt=\"craft1-b7c82ae431e7e04051b45e4d973a2fab\"><\/a><\/p>\n<p>Branded Facebook Page:<\/p>\n<p><a href=\"https:\/\/www.arffinancial.com\/development\/wp-content\/uploads\/2014\/11\/Screen-Shot-2014-11-11-at-9.55.39-AM.png\"><img class=\"alignnone size-full wp-image-2764\" src=\"https:\/\/www.arffinancial.com\/development\/wp-content\/uploads\/2014\/11\/Screen-Shot-2014-11-11-at-9.55.39-AM.png\" alt=\"Screen Shot 2014-11-11 at 9.55.39 AM\"><\/a><\/p>\n<p>Branded Instagram marketing graphic:<\/p>\n<p><a href=\"https:\/\/www.arffinancial.com\/development\/wp-content\/uploads\/2014\/11\/Screen-Shot-2014-11-11-at-9.55.47-AM.png\"><img class=\"alignnone size-full wp-image-2763\" src=\"https:\/\/www.arffinancial.com\/development\/wp-content\/uploads\/2014\/11\/Screen-Shot-2014-11-11-at-9.55.47-AM.png\" alt=\"Screen Shot 2014-11-11 at 9.55.47 AM\"><\/a><\/p>\n<p>By using the same fonts and color scheme throughout all of their touch points with customers, they create a look-and-feel that consumers easily recognize.<\/p>\n<p>It also ensures that a mix of poorly paired colors or hard-to-read fonts never makes its way to the public.<\/p>\n<p>Remember, you always want to put your company&#8217;s best foot forward!<\/p>\n<h2>2. Only Sell&nbsp;Reliable Products and\/or Services<\/h2>\n<p>To build a great brand that people love, you must make it a priority to only sell reliable products and\/or services. This is the only way to keep people coming back and to get them to help you spread the word.<\/p>\n<p>Remember that the greatest logo in the world cannot makeup for products that are of a poor quality.<\/p>\n<p><strong>You can have the best looking graphics on Facebook and Yelp but if your customers leave you poor reviews there, you will have a hard time getting new customers to give you a try.&nbsp;<\/strong><\/p>\n<p>However, if you have a visually pleasing brand along with happy reviews you will find it much easier to grow your customer base!<\/p>\n<p>For example, if you were looking for a Yoga studio in NYC and you came across the Pure Yoga Facebook Page you would be compelled to book a class because of their nice graphics and really great reviews:<\/p>\n<p><a href=\"https:\/\/www.arffinancial.com\/development\/wp-content\/uploads\/2014\/11\/Screen-Shot-2014-11-11-at-10.23.55-AM.png\"><img class=\"alignnone size-full wp-image-2773\" src=\"https:\/\/www.arffinancial.com\/development\/wp-content\/uploads\/2014\/11\/Screen-Shot-2014-11-11-at-10.23.55-AM.png\" alt=\"Screen Shot 2014-11-11 at 10.23.55 AM\"><\/a><\/p>\n<p><a href=\"https:\/\/www.arffinancial.com\/development\/wp-content\/uploads\/2014\/11\/Screen-Shot-2014-11-11-at-10.24.04-AM.png\"><img class=\"alignnone size-full wp-image-2772\" src=\"https:\/\/www.arffinancial.com\/development\/wp-content\/uploads\/2014\/11\/Screen-Shot-2014-11-11-at-10.24.04-AM.png\" alt=\"Screen Shot 2014-11-11 at 10.24.04 AM\"><\/a><\/p>\n<p>However, if the reviews were negative instead of positive, even the nice Facebook graphics wouldn&#8217;t have been enough to get you to take out your wallet and book a class.<\/p>\n<p>Selling a reliable product or service is integral to creating a strong and well-loved brand.<\/p>\n<h2>3. Always Deliver Top Notch Customer Service<\/h2>\n<p>In addition to your strong commitment to only selling high quality products, you must also deliver top notch customer service.<\/p>\n<p><strong>People want&nbsp;to buy from people they like and trust.<\/strong> If you or your employees drop the ball when it comes to customer service, the prettiest website in the world will not&nbsp;help you grow your business.<\/p>\n<p>Make sure your employees are trained well, knowledgable about your products and have friendly and personable attitudes when dealing with customers.<\/p>\n<p>Follow these three tips and you&#8217;ll be well on your way to building a strong and trustworthy brand!<\/p>\n<p><strong><span style=\"color: #ff6600;\">ARF Financial offers fast-approval bank loans to small businesses. If you&#8217;d like to learn more<\/span><\/strong>&nbsp;<strong><a href=\"https:\/\/www.arffinancial.com\/development\/apply-now\/?utm_source=arfblog&amp;utm_medium=arfpost&amp;utm_campaign=arfblogcontact\" target=\"_blank\" rel=\"noopener noreferrer\" class=\"broken_link\">contact us today to speak with a rep<\/a>!<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>If you want to increase your customer base next quarter,&#8230;<\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","om_disable_all_campaigns":false,"footnotes":""},"categories":[112,698],"tags":[],"class_list":{"0":"post-2758","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-marketing","7":"category-small-business-financing"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How To: Create a Strong Brand to Grow Your Customer Base - 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