{"id":2511,"date":"2014-10-14T18:05:35","date_gmt":"2014-10-14T18:05:35","guid":{"rendered":"https:\/\/www.arffinancial.com\/development\/?p=2511"},"modified":"2021-02-24T17:33:20","modified_gmt":"2021-02-24T22:33:20","slug":"4-common-social-media-mistakes-small-business-make","status":"publish","type":"post","link":"https:\/\/www.arffinancial.com\/development\/4-common-social-media-mistakes-small-business-make\/","title":{"rendered":"4 Common Social Media Mistakes Small Businesses Make"},"content":{"rendered":"

There are over 1 billion active users on Facebook and over 255 million active users on Twitter.<\/p>\n

No matter where in the country your small business is located there is no doubt that your customers are using these social networks.<\/strong> Because your customers are already hanging out on these social media sites en masse, you can use these channels to launch successful marketing and sales campaigns.<\/p>\n

There are plenty of small businesses already using these social media sites with huge success. For example, State Bicycle Company<\/strong> has increased its annual sales by over $500,000 solely through its Facebook community, and Zingerman’s Deli<\/strong> is seeing a 3X return on Facebook ad spend as well as increased repeat visitors thanks to their Facebook community.<\/p>\n

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These are both inspiring stories of the type of success social media can bring; however, for every success story there is a counter story where a small business made mistakes with their social media strategy and ended up wasting time and money.<\/p>\n

Below we’ve identified the 5 most common social media mistakes and how your business can avoid them!<\/p>\n

1. Don’t Use Social Media Strictly for Advertising<\/h2>\n

If your social media strategy is 100% dedicated to making the sale, you\u2019re not approaching it right. This is one of the hardest concepts for small business owners to understand. We\u2019ve been trained to believe that every dollar spent in marketing should produce an immediate result.<\/p>\n

Social media can help you increase your sales, but it must be approached differently than your other campaigns. On social media you’ll want to use a friendly, engaging and conversational voice that drives customers to take action. You’ll want to share tips and fun “insider information” with them about your company. You’ll want to answer their questions quickly and respond to any concerns.<\/p>\n

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Here are a few types of posts you might use to drive engagement and sales via social media:<\/strong><\/p>\n