{"id":2081,"date":"2014-07-11T14:09:38","date_gmt":"2014-07-11T14:09:38","guid":{"rendered":"https:\/\/www.arffinancial.com\/development\/?p=2081"},"modified":"2021-02-24T17:35:42","modified_gmt":"2021-02-24T22:35:42","slug":"5-ways-to-fight-slow-summer-sales","status":"publish","type":"post","link":"https:\/\/www.arffinancial.com\/development\/5-ways-to-fight-slow-summer-sales\/","title":{"rendered":"5 Ways to Fight Slow Summer Sales"},"content":{"rendered":"

Summer makes most people think of warm weather and fun family vacations, but what does it mean for your business?<\/h4>\n

Many restaurants and other local companies experience a drop in sales during the summer months. Today we want to share five ways you can take advantage of the summer months to improve cash flow and customer service.<\/p>\n

\"summer<\/a><\/p>\n

<\/h3>\n

1. Host Employee Training <\/b><\/h3>\n

The summer months are the ideal time to pay more attention to your employees and how they can improve.<\/p>\n

Hold informational sessions during slow hours to educate and build confidence among your employees.<\/p>\n

This type of training will motivate and encourage your staff to come up with new ideas, offer suggestions, explore ways to improve daily tasks and sharpen their customer service skills.<\/p>\n

2. Engage with Your Community via Social Media <\/b><\/h3>\n
\"\"<\/a>
Local restaurant introduces monthly wine tastings during the summer to entice customers to visit.<\/figcaption><\/figure>\n

Building your community on social media is a great way to stay connected with customers all year long — even when they’re out of town.<\/p>\n

Take advantage of the slower months by coming up with new social media campaigns, blog posts and updates.<\/p>\n

Expanding your social media share will keep you in the forefront of consumer\u2019s minds throughout the summer and get them excited about visiting you when they return home.<\/p>\n

3. Host a Contest or Giveaway to Get People in Your Doors<\/b><\/h3>\n

Contests and giveaways are all a part of brand building. Use some of your free time by setting up a contest and promoting it through social media and email marketing (if you have your own list). This will keep your customer base engaged with your business during the summer months.<\/p>\n

The contest winnings can be relatively small, such as a free meal or a gift certificate, but will leave a huge impact on the individuals who enter and win.<\/p>\n

4. Play Catch-Up on the Things You Didn’t Have Time for Before<\/b><\/h3>\n

\"to<\/a><\/p>\n

Remember all those small tasks that you pushed aside during the busy season? Take this time to make sure everything is up to date and running smoothly.<\/p>\n

While you\u2019re at it, get ahead and set goals for the rest of the year. Concentrate on what you can improve on from the previous season to increase upcoming sales.<\/p>\n

5. Consider Reducing Prices or Offering Summer Hours<\/b><\/h3>\n

If all else fails, consider reducing your prices for the season. Holding weekly sales and specials will help to attract interest in a specific product, service or meal.<\/p>\n

Make sure your customers are aware that these discounts are being offered for a limited time only.<\/p>\n

Making your price-cuts sporadic can help keep your customer base engaged and active all summer long. Don\u2019t be discouraged by slow summer months. Use these 5 helpful tips to your advantage and watch your business grow!<\/p>\n

Would you like to explore financing options to bridge the seasonal gap and immediately improve cash flow? ARF Financial is a lender you can trust. We have a quick and simple funding process. Contact us <\/span><\/a><\/span>today to learn more.<\/span><\/h4>\n","protected":false},"excerpt":{"rendered":"

Summer makes most people think of warm weather and fun…<\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","om_disable_all_campaigns":false,"footnotes":""},"categories":[112,690],"tags":[],"class_list":{"0":"post-2081","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-marketing","7":"category-restaurant-financing"},"acf":[],"yoast_head":"\n5 Ways to Fight Slow Summer Sales - ARF Financial<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.arffinancial.com\/development\/5-ways-to-fight-slow-summer-sales\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"5 Ways to Fight Slow Summer Sales - ARF Financial\" \/>\n<meta property=\"og:description\" content=\"Summer makes most people think of warm weather and fun...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.arffinancial.com\/development\/5-ways-to-fight-slow-summer-sales\/\" \/>\n<meta property=\"og:site_name\" content=\"ARF Financial\" \/>\n<meta property=\"article:published_time\" content=\"2014-07-11T14:09:38+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-02-24T22:35:42+00:00\" \/>\n<meta name=\"author\" content=\"Robert Whited\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Robert Whited\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.arffinancial.com\/development\/5-ways-to-fight-slow-summer-sales\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.arffinancial.com\/development\/5-ways-to-fight-slow-summer-sales\/\"},\"author\":{\"name\":\"Robert Whited\",\"@id\":\"https:\/\/www.arffinancial.com\/development\/#\/schema\/person\/ab727372fcd4ff548d759472b7c7fecc\"},\"headline\":\"5 Ways to Fight Slow Summer Sales\",\"datePublished\":\"2014-07-11T14:09:38+00:00\",\"dateModified\":\"2021-02-24T22:35:42+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.arffinancial.com\/development\/5-ways-to-fight-slow-summer-sales\/\"},\"wordCount\":528,\"publisher\":{\"@id\":\"https:\/\/www.arffinancial.com\/development\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.arffinancial.com\/development\/5-ways-to-fight-slow-summer-sales\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.arffinancial.com\/development\/wp-content\/uploads\/2014\/07\/blue-69764_640.jpg\",\"articleSection\":[\"Marketing\",\"Restaurant Financing\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.arffinancial.com\/development\/5-ways-to-fight-slow-summer-sales\/\",\"url\":\"https:\/\/www.arffinancial.com\/development\/5-ways-to-fight-slow-summer-sales\/\",\"name\":\"5 Ways to Fight Slow Summer Sales - 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