Father’s Day is just around the corner, and if you haven’t had time to prepare for it yet, this article will point you in the right direction. As a restaurant owner, you can do a lot with promotional activities that will drive more traffic to your place of business. While you feel it is enough to stock up the bar, there are many other things you can do to make this Father’s Day a memorable one both, for the customers and you. Here are six ideas that should be included in your overall promotional strategy.
In today’s world, creating hype for an event is no longer a problem thanks to social media. However, to do this, you will need to start posting your unique offers and Father’s Day specials as soon as possible. When you communicate with people via popular channels, exposure for your promotional message increases quickly. You can also add a Call to Action in your advertising material such as “Reserve Now” so that you can get an idea of what to expect on the day of the event.
Everyone loves discounts! Decide beforehand on the kind of discounts you will be offering to Dads visiting your restaurant. You can offer a free glass of champagne or give a 20% discount to fathers on this day. Make sure that you advertise these discounts on all social media platforms so that people have an incentive to visit your restaurant.
Whenever there is a reservation, you can enter the fathers into a raffle for which you have a special gift or offer planned. To bring them back to your restaurant, you can also give a 50% discount on their next visit to the restaurant as the winning prize in the raffle. Arrange the drawing on the same day so that your guests don’t lose interest.
You can also give meaningful souvenirs to all the fathers visiting your restaurant. Popular giveaway items are pens, cigars, chocolates, or even a beer glass. Doing this will not only create a positive image for your restaurant in the minds of the customer but will also boost exposure.
Creating the right kind of ambiance will play a major role in the success of your event. Use the help of decorations to make your restaurant reflect the importance of this day. Naturally you should be expecting the presence of children, therefore, plan accordingly; coloring pages, high chairs, and crayons, everything should be stocked up.
According to a survey conducted by Upserve, 51% of the participants that were eating out on Father’s Day planned to do so for dinner. Therefore, on Father’s Day, it is recommended to focus all your efforts on making the dinner menu unique and attractive. Needless to say, your restaurant should offer beer and a great variety of scrumptious steaks.
Celebrating Father’s Day in a unique style is a great opportunity for your business to grow a loyal customer base. However, if you are struggling with financing the whole event, contact ARF Financial! We offer flexible loan terms up to 36-months, low fixed rates and no collateral is required. Click here to find out how much you qualify for. Approvals are granted within 48 hours.