How To: Create a Strong Brand to Grow Your Customer Base

If you want to increase your customer base next quarter, now is the time to start thinking about strengthening your brand recognition and trustworthiness.

To begin building up your brand you’ll want to focus on three things:

  • Creating a strong visual identity
  • Selling reliable products and/or services
  • Delivering top notch customer service

Today we’ll take a deep dive into each of these points so that you can see exactly how to build a brand for your small business!

1. Create a Strong Visual Identity

A strong visual identity for your small business helps you make a good first impression. Think of it as dressing your company up in a nice outfit instead of dirty, old sweatpants.

Your visual identity includes your logo, website and all marketing materials.

Craft Coffee, a monthly coffee subscription service, is an example of a small business with a strong visual identity.

You can see Craft Coffee uses the same fonts and colors to tie their logo, packaging, graphics and images, website and social media elements together.

Branded website:


Branded Packaging:


Branded Facebook Page:

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Branded Instagram marketing graphic:

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By using the same fonts and color scheme throughout all of their touch points with customers, they create a look-and-feel that consumers easily recognize.

It also ensures that a mix of poorly paired colors or hard-to-read fonts never makes its way to the public.

Remember, you always want to put your company’s best foot forward!

2. Only Sell Reliable Products and/or Services

To build a great brand that people love, you must make it a priority to only sell reliable products and/or services. This is the only way to keep people coming back and to get them to help you spread the word.

Remember that the greatest logo in the world cannot makeup for products that are of a poor quality.

You can have the best looking graphics on Facebook and Yelp but if your customers leave you poor reviews there, you will have a hard time getting new customers to give you a try. 

However, if you have a visually pleasing brand along with happy reviews you will find it much easier to grow your customer base!

For example, if you were looking for a Yoga studio in NYC and you came across the Pure Yoga Facebook Page you would be compelled to book a class because of their nice graphics and really great reviews:

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However, if the reviews were negative instead of positive, even the nice Facebook graphics wouldn’t have been enough to get you to take out your wallet and book a class.

Selling a reliable product or service is integral to creating a strong and well-loved brand.

3. Always Deliver Top Notch Customer Service

In addition to your strong commitment to only selling high quality products, you must also deliver top notch customer service.

People want to buy from people they like and trust. If you or your employees drop the ball when it comes to customer service, the prettiest website in the world will not help you grow your business.

Make sure your employees are trained well, knowledgable about your products and have friendly and personable attitudes when dealing with customers.

Follow these three tips and you’ll be well on your way to building a strong and trustworthy brand!

ARF Financial offers fast-approval bank loans to small businesses. If you’d like to learn more contact us today to speak with a rep!